Webinar Day Snapshot
April 1, 2026 · Webinar live in ~3h · Upload attendance data after the session
Webinar Registrants
774
All sources · context
Leads (Applications)
6
Typeform · utm=masterclass
MQL (SalesKick)
0
Score ≥2.2 & Fin≠0
Setter Qualified
—
Setter confirmed
MQBC (Qual. Booked)
—
Mktg qualified booked calls
Live Calls (Attended)
—
Upload Zoom CSV
Closed Won (Sold)
—
Joined UNTAMED
Traffic → Registration Conversion Rate (Paid Ads)
36,492
Reach
5.1%
›
CTR
1,846
Link Clicks
88%
›
Click→LPV
1,630
Landing Page Views
31.5%
›
LPV→Reg
513
Paid Registrations
—
›
Reg→Live
—
Live Calls
—
›
Live→Close
—
Closed
💡 LPV → Registration: 31.5%
Strong landing page conversion. Industry benchmark for webinar reg pages is 20–35% — you're at the top end.
📊 Overall Paid Funnel CR
Reach → Registration: 1.41% · $6.46 CAD per registered lead · Excellent efficiency for webinar traffic.
Sales Conversion Funnel (6 Stages) · Typeform Applications → Closed Won
Leads
6
Applications
›
MQL
0
0% of Leads
›
Setter Qual.
—
Pending
›
MQBC
—
Qual. Booked
›
Live Calls
—
Upload Zoom CSV
›
Closed Won
—
Pending
📌 774 webinar registrants total · 6 applied via Typeform (utm=masterclass-registrant) · MQL = score ≥2.2 & Fin Score ≠ 0
Registrants by Source
📱 Paid Ads
475
61.4%
🌐 Website
166
21.4%
📸 IG Organic
96
12.4%
🔗 Other/Bot
34
4.4%
✉️ Email
3
0.4%
Registrations by Day (Post Mar 20)
UTM Attribution Analysis
774 registrants · Source, medium, and campaign breakdown from GHL export
Attribution Source
📸 Instagram
570
73.6%
🌐 Website
166
21.4%
🌱 Organic
11
1.4%
📘 Facebook
4
0.5%
✉️ Email
3
0.4%
❓ Unknown
17
2.2%
Attribution Medium (Content Type)
🎬 IG Reels
185
23.9%
📖 IG Stories
172
22.2%
🌐 Website
166
21.4%
🖼️ IG Feed
136
17.6%
🤖 ManyChat/Bot
87
11.2%
📚 Other
28
3.6%
Campaign Breakdown
Source × Medium — Combined Attribution ↑↓ click headers to sort
| Source | Medium / Placement | Registrants | % of Total | Volume |
|---|---|---|---|---|
| ig | Instagram_Reels | 185 | 23.9% | |
| ig | Instagram_Stories | 149 | 19.3% | |
| ig | Instagram_Feed | 136 | 17.6% | |
| alicehong.com | untamedwoman-page | 132 | 17.1% | |
| social-media-oganic-ninjo-bot | 59 | 7.6% | ||
| alicehong-website | secrets-of-intimacy-thank-you-page | 34 | 4.4% | |
| social-media-oganic-many-chat | 28 | 3.6% | ||
| (none) | IGstory / IGSTORY | 17 | 2.2% | |
| organic | masterclass | 11 | 1.4% | |
| social-media-oganic | 5 | 0.6% | ||
| direct / fb / email / other | paid / pdf-journal / none / various | 18 | 2.3% | |
| TOTAL (11 source×medium combos) | 774 | 100% | ||
💡 ig / Instagram_Reels is the single biggest entry point (185 · 23.9%) — followed closely by Stories (149) and Feed (136). alicehong.com website contributes 132 purely organic registrations.
Geo-Targeted Ad Campaigns
| Campaign | Type | Registrants | % of Total | Volume |
|---|---|---|---|---|
| US Prospecting (1220) | PAID · USA | 251 | 32.4% | |
| Sweden Prospecting (1230) | PAID · Sweden | 177 | 22.9% | |
| Organic / Undefined | ORGANIC | 135 | 17.4% | |
| Organic IG (ManyChat/DM) | ORGANIC | 93 | 12.0% | |
| Switzerland (1240) | PAID · CH | 46 | 5.9% | |
| Masterclass Retargeting | RETARGETING | 37 | 4.8% | |
| Email / Direct | DIRECT | 14 | 1.8% | |
| GRAND TOTAL | 774 | 100% |
Meta Ads Performance
Mar 16 – Apr 1, 2026 · Click any column header to sort · Currency: CAD
Total Spend
$3,312 CAD
≈ $2,418 USD
Pixel Leads
513
From paid campaigns
Avg CPL
$6.46 CAD
≈ $4.72 USD — excellent
Total Reach
36,492
Unique people
LPV → Reg CR
31.5%
Strong landing page
Active Ad Sets
5
of 12 total
Ad Sets Performance ↑↓ click headers to sort
| Ad Set | Status | Leads | CPL (CAD) | Spend (CAD) | Reach | CTR % | LPV |
|---|
Top Performing Ads ↑↓ click headers to sort
| Ad Creative | Status | Leads | CPL (CAD) | Spend (CAD) | CTR % | Signal |
|---|
Leads by Ad Set
CPL by Ad Set (CAD) — 🟢 ≤$6 · 🟡 ≤$10 · 🔴 >$10
🏆 Best Performing Ad
1232 — "I spent seven years" (1min) — 99 leads at $4.14 CAD CPL. This hook is your winner. Scale this creative across more audiences.
💰 Best CPL Ad Set
Ad Set 1232 (LAL 5%) — $4.20 CAD avg CPL, 99 leads. Lookalike audiences outperforming broad metro. Reallocate budget here.
Cohort Analysis — Paid Ads Registrants
457 registrants · UTW: Masterclass Lead · Registered after Mar 20 · Campaign starts with 1*** · Upload Zoom attendance to see show rates by cohort
Ads Cohort Total
457
Post-Mar 20 · Paid only
Early Registrants
203
Mar 21–28 (8 days)
Last 3-Day Surge
221
Mar 29–31 (hypothesis test)
Webinar Day (Apr 1)
33
Last-minute registrants
Registrations by Day (Paid Cohort)
Early vs Last-3-Days Hypothesis
Assumption: registrants in the last 3 days show up at a higher rate.
🕰️ Mar 21–28 (Early)
203
44.4%
🔥 Mar 29–31 (Last 3)
221
48.4%
⚡ Apr 1 (Day-of)
33
7.2%
Show Rate Prediction (pending Zoom upload):
Upload the Zoom attendance CSV → attendance rates will calculate automatically per cohort and test the hypothesis.
Upload the Zoom attendance CSV → attendance rates will calculate automatically per cohort and test the hypothesis.
Cohort Table — Registration Day × Full Funnel
| Reg. Date | Cohort Tag | Registered | Attended Live | Show Rate | MQL | MQL % | Booked Call | Book % | Closed | Close % |
|---|
Upload Zoom attendance CSV in the "Update Data" tab → show rates populate automatically.
Segment Funnel — Paid Ads vs IG Organic vs Website vs Email
Funnel behaviour comparison across acquisition channels · Downstream stages unlock as you upload data
Registrants by Segment
475
📱 Paid Ads
61.4%
166
🌐 Website
21.4%
96
📸 IG Organic
12.4%
37
🔗 Other / Email
4.8%
Funnel Comparison by Segment (populates as you upload data)
| Segment | Registered | Live Calls | Show % | MQL | MQL % | Booked | Book % | Closed | Close % | Rev Est. |
|---|---|---|---|---|---|---|---|---|---|---|
| 📱 Paid Ads | 475 | — | — | — | — | — | — | — | — | — |
| 🌐 Website | 166 | — | — | — | — | — | — | — | — | — |
| 📸 IG Organic | 96 | — | — | — | — | — | — | — | — | — |
| 🔗 Other/Email | 37 | — | — | — | — | — | — | — | — | — |
Segment Funnel Chart (updates as you add data)
Hypothesis: Email/existing audience will show the highest show rate. IG Organic may outperform Paid Ads at call-booking stage. Test this once attendance data is uploaded.
Update Funnel Data
Upload CSV or enter numbers for each stage · Funnel, cohort table, and segment analysis all update automatically
● Leads (6) & ● MQL (0) are auto-computed from Typeform data. Override below if needed.
Live Calls (Attended)
Zoom attendance CSV
✓ Uploaded
Setter Qualified
Setter-confirmed leads
✓ Uploaded
MQBC (Qual. Booked)
Mktg qualified booked calls
✓ Uploaded
Closed Won (Sold)
Joined UNTAMED
✓ Uploaded
Manual Number Entry · Override Any Stage
📋 How to update as the pipeline progresses
Leads (6) & MQL (0) are auto-filled from the Typeform "Leads Tracking Qualified" file — override if SalesKick adds more
Step 1 (tonight): Export Zoom attendance CSV → upload to "Live Calls" → cohort show rates auto-calculate
Step 2: After setter outreach → enter Setter Qualified count manually
Step 3: As calls are booked → update MQBC (Marketing Qualified Booked Calls)
Step 4: After calls → update Closed Won
Every stage unlocks the cohort analysis, segment comparison, and CR chain on the Overview tab.
Step 1 (tonight): Export Zoom attendance CSV → upload to "Live Calls" → cohort show rates auto-calculate
Step 2: After setter outreach → enter Setter Qualified count manually
Step 3: As calls are booked → update MQBC (Marketing Qualified Booked Calls)
Step 4: After calls → update Closed Won
Every stage unlocks the cohort analysis, segment comparison, and CR chain on the Overview tab.