Webinar Day Snapshot
April 1, 2026 · Webinar completed ✓ · 206 webinar attendees (Zoom) · Live Calls = attended booked sales call
Webinar Registrants
804
All sources · total
Webinar Attendees
206
Zoom · Apr 1 · Verified ✓
Leads (Applications)
16
Typeform · utm=masterclass
MQL (SalesKick)
3
Score ≥2.2 & Fin≠0
Setter Qualified
—
Setter confirmed
MQBC (Qual. Booked)
2
Mktg qualified booked calls
Live Calls (Attended)
—
MQBC who showed up · pending
Closed Won (Sold)
—
Joined UNTAMED
Traffic → Registration Conversion Rate (Paid Ads)
36,492
Reach
5.1%
›
CTR
1,846
Link Clicks
88%
›
Click→LPV
1,630
Landing Page Views
31.5%
›
LPV→Reg
804
Total Registrants
—
›
Reg→Live
—
Webinar Attendees
—
›
Attend→Close
—
Closed
💡 LPV → Registration: 31.5%
Strong landing page conversion. Industry benchmark for webinar reg pages is 20–35% — you're at the top end.
📊 Overall Paid Funnel CR
Reach → Registration: 1.41% · $6.46 CAD per registered lead · Excellent efficiency for webinar traffic.
🎯 Webinar Quality Report · April 1, 2026
206
Unique Attendees
57 min
Avg Session (/ 111 min)
81.6%
Stayed 30+ min
50.5%
Stayed 60+ min
26.6%
Overall Show Rate
✅ Strong Content Retention
81.6% of attendees stayed past 30 min (168/206). Over half made it to the 60-min mark. Average session of 57 of 111 min signals deep engagement with the content.
📊 Show Rate Hypothesis: DISPROVED
Hypothesis: last-3-day registrants show up more. Reality: Mar 27–28 (5–4 days out) had the highest show rates at 27–28%. The actual last 3 days (Mar 29–31) were middling at 12–24%. Register earlier = higher intent.
Sales Conversion Funnel (7 Stages) · Webinar Attendees → Closed Won
Webinar Att.
206
26.6% of Reg.
›
Leads
16
Applications
›
MQL
3
18.8% of Leads
›
Setter Qual.
—
Pending
›
MQBC
2
Qual. Booked
›
Live Calls
—
Upload Zoom CSV
›
Closed Won
—
Pending
📌 804 webinar registrants · 206 webinar attendees (Zoom) · 16 Typeform applications (utm=masterclass-registrant) · 3 MQLs (score ≥2.2 & Fin≠0) · Live Calls = MQBC who showed to booked call · Data as of 21:34 CET Apr 1
Registrants by Source
📱 Paid Ads
493
61.3%
🌐 Website
172
21.4%
📸 IG Organic
98
12.2%
🔗 Other/Unknown
33
4.1%
✉️ Email / FB
8
1.0%
Registrations by Day (Post Mar 20)
UTM Attribution Analysis
804 registrants · Source, medium, and campaign breakdown from GHL export
Attribution Source
📸 Instagram
591
73.5%
🌐 Website
172
21.4%
🌱 Organic
11
1.4%
📘 Facebook
4
0.5%
✉️ Email
4
0.5%
❓ Unknown
22
2.7%
Attribution Medium (Content Type)
🎬 IG Reels
188
23.4%
📖 IG Stories
179
22.3%
🌐 Website
172
21.4%
🖼️ IG Feed
145
18.0%
🤖 ManyChat/Bot
91
11.3%
📚 Other
29
3.6%
Campaign Breakdown
Source × Medium — Combined Attribution ↑↓ click headers to sort
| Source | Medium / Placement | Registrants | % of Total | Volume |
|---|---|---|---|---|
| IG Reels | 188 | 23.4% | ||
| website | Website | 172 | 21.4% | |
| IG Stories | 158 | 19.7% | ||
| IG Feed | 145 | 18.0% | ||
| ManyChat / Bot | 91 | 11.3% | ||
| (none) | IG Stories (untracked) | 19 | 2.4% | |
| organic | Masterclass | 11 | 1.4% | |
| IG Organic | 6 | 0.7% | ||
| direct / email / fb | various | 14 | 1.7% | |
| TOTAL · Final export 2:15 AM Apr 2 | 804 | 100% | ||
💡 ig / Instagram_Reels is the single biggest entry point (185 · 23.9%) — followed closely by Stories (149) and Feed (136). alicehong.com website contributes 132 purely organic registrations.
Geo-Targeted Ad Campaigns
| Campaign | Type | Registrants | % of Total | Volume |
|---|---|---|---|---|
| US Prospecting (1220) | PAID · USA | 251 | 32.4% | |
| Sweden Prospecting (1230) | PAID · Sweden | 177 | 22.9% | |
| Organic / Undefined | ORGANIC | 135 | 17.4% | |
| Organic IG (ManyChat/DM) | ORGANIC | 93 | 12.0% | |
| Switzerland (1240) | PAID · CH | 46 | 5.9% | |
| Masterclass Retargeting | RETARGETING | 37 | 4.8% | |
| Email / Direct | DIRECT | 14 | 1.8% | |
| GRAND TOTAL | 804 | 100% |
Meta Ads Performance
Mar 16 – Apr 1, 2026 · Click any column header to sort · Currency: CAD
Total Spend
$3,312 CAD
≈ $2,418 USD
Pixel Leads
513
From paid campaigns
Avg CPL
$6.46 CAD
≈ $4.72 USD — excellent
Total Reach
36,492
Unique people
LPV → Reg CR
31.5%
Strong landing page
Active Ad Sets
5
of 12 total
Ad Sets Performance ↑↓ click headers to sort
| Ad Set | Status | Leads | CPL (CAD) | Spend (CAD) | Reach | CTR % | LPV |
|---|
Top Performing Ads ↑↓ click headers to sort
| Ad Creative | Status | Leads | CPL (CAD) | Spend (CAD) | CTR % | Signal |
|---|
Leads by Ad Set
CPL by Ad Set (CAD) — 🟢 ≤$6 · 🟡 ≤$10 · 🔴 >$10
🏆 Best Performing Ad
1232 — "I spent seven years" (1min) — 99 leads at $4.14 CAD CPL. This hook is your winner. Scale this creative across more audiences.
💰 Best CPL Ad Set
Ad Set 1232 (LAL 5%) — $4.20 CAD avg CPL, 99 leads. Lookalike audiences outperforming broad metro. Reallocate budget here.
Cohort Analysis — All-Source Registrants
804 total registrants · 712 with cohort data (Mar 21–Apr 1) · 92 pre-Mar 21 · 206 attended live
Segment Total
712
Mar 21–Apr 1 · All sources
Early Registrants
375
Mar 21–28 · 75 attended · 20.0%
Last 3-Day Surge
253
Mar 29–31 · 47 attended · 18.6%
Webinar Day (Apr 1)
84
Apr 1 · 11 attended · 13.1%
Registrations by Day — All Sources
Early vs Last-3-Days Hypothesis — DISPROVED ✗
Hypothesis: registrants in the last 3 days show up at a higher rate.
🕰️ Mar 21–28 (Early)
375
20.0% show
🔥 Mar 29–31 (Last 3)
253
18.6% show
⚡ Apr 1 (Day-of)
84
13.1% show
⚠ Hypothesis Disproved: Early registrants (Mar 21–28) outperformed last-3-day registrants on show rate (20.0% vs 18.6%). Day-of (Apr 1) was the worst at 13.1%. Peak show rate: Mar 27 at 32.4% — 5 days before the webinar. High-intent registrants convert earlier and show up more reliably.
Cohort Table — Registration Day × Full Funnel
| Reg. Date | Cohort Tag | Registered | Attended Live | Show Rate | MQL | MQL % | Booked Call | Book % | Closed | Close % |
|---|
Show rates from Zoom attendee report (Apr 1, 2026) · 133 of 206 attendees matched to GHL Mar 21–Apr 1 cohorts · 73 attendees registered pre-Mar 21 or unmatched email · MQL/Booked/Closed columns populate as sales data comes in.
Segment Funnel — Paid Ads vs IG Organic vs Website vs Email
Funnel behaviour comparison across acquisition channels · Downstream stages unlock as you upload data
Registrants by Segment
493
📱 Paid Ads
61.3%
172
🌐 Website
21.4%
98
📸 IG Organic
12.2%
37
🔗 Other / Email
4.8%
Funnel Comparison by Segment (populates as you upload data)
| Segment | Registered | Live Calls | Show % | MQL | MQL % | Booked | Book % | Closed | Close % | Rev Est. |
|---|---|---|---|---|---|---|---|---|---|---|
| 📱 Paid Ads | 493 | — | — | — | — | — | — | — | — | — |
| 🌐 Website | 172 | — | — | — | — | — | — | — | — | — |
| 📸 IG Organic | 96 | — | — | — | — | — | — | — | — | — |
| 🔗 Other/Email | 37 | — | — | — | — | — | — | — | — | — |
Segment Funnel Chart (updates as you add data)
Hypothesis: Email/existing audience will show the highest show rate. IG Organic may outperform Paid Ads at call-booking stage. Test this once attendance data is uploaded.
Update Funnel Data
Upload CSV or enter numbers for each stage · Funnel, cohort table, and segment analysis all update automatically
● Leads (6) & ● MQL (0) are auto-computed from Typeform data. Override below if needed.
Live Calls (Attended)
Zoom attendance CSV
✓ Uploaded
Setter Qualified
Setter-confirmed leads
✓ Uploaded
MQBC (Qual. Booked)
Mktg qualified booked calls
✓ Uploaded
Closed Won (Sold)
Joined UNTAMED
✓ Uploaded
Manual Number Entry · Override Any Stage
📋 How to update as the pipeline progresses
Leads (6) & MQL (0) are auto-filled from the Typeform "Leads Tracking Qualified" file — override if SalesKick adds more
Step 1 (tonight): Export Zoom attendance CSV → upload to "Live Calls" → cohort show rates auto-calculate
Step 2: After setter outreach → enter Setter Qualified count manually
Step 3: As calls are booked → update MQBC (Marketing Qualified Booked Calls)
Step 4: After calls → update Closed Won
Every stage unlocks the cohort analysis, segment comparison, and CR chain on the Overview tab.
Step 1 (tonight): Export Zoom attendance CSV → upload to "Live Calls" → cohort show rates auto-calculate
Step 2: After setter outreach → enter Setter Qualified count manually
Step 3: As calls are booked → update MQBC (Marketing Qualified Booked Calls)
Step 4: After calls → update Closed Won
Every stage unlocks the cohort analysis, segment comparison, and CR chain on the Overview tab.