Webinar Day Snapshot
Current data as of registration close · Attended + downstream stages upload after webinar
Total Registrants
774
All sources combined
Attended Webinar
—
Upload data after webinar
Booked Discovery Call
—
Upload post-webinar
Attended Call
—
Upload after calls
Closed / Enrolled
—
Upload after sales
Meta Ad Spend (CAD)
$3,312
≈ $2,418 USD · 16 Mar–1 Apr
Avg Cost Per Lead (CAD)
$6.46
513 paid leads via Meta
Paid Reach
36,492
Unique people reached via ads
Full Conversion Funnel
Registered
774
100% baseline
›
Attended
Pending
Upload data
›
Booked Call
Pending
Upload data
›
Attended Call
Pending
Upload data
›
Closed / Won
Pending
Upload data
📌 Benchmark targets
Show rate: 40–50% · Book rate: 10–15% of attendees · Close rate: 20–30% of calls
💡 Add stages anytime
Go to "Update Data" tab to upload attended, booked, called, and closed lists — funnel updates automatically.
Registrants by Traffic Source
Paid vs Organic Split
Paid (Meta Ads)
513
66%
Instagram Organic
~163
~21%
Website / SEO
~72
~9%
Email / Other
~26
~4%
🔑 Key Insight
66% of registrants came from paid Meta Ads at an avg $6.46 CAD CPL — strong efficiency. 34% organic shows your brand is pulling weight.
UTM Attribution Analysis
774 registrants · Source, medium, and campaign breakdown from GHL export
Attribution Source
📸 Instagram
570
73.6%
🌐 Website
166
21.4%
🌱 Organic
11
1.4%
📘 Facebook
4
0.5%
✉️ Email
3
0.4%
❓ Unknown
17
2.2%
Attribution Medium (Content Type)
🎬 IG Reels
185
23.9%
📖 IG Stories
172
22.2%
🌐 Website
166
21.4%
🖼️ IG Feed
136
17.6%
🤖 ManyChat/Bot
87
11.2%
📚 Other
28
3.6%
Campaign / Audience Breakdown
🎬 Top Performing Content Type
IG Reels drove the most registrants (185) — your short-form video content is your #1 organic driver. Stories are nearly as powerful at 172.
🤖 ManyChat is Working
87 registrants came through automated DM flows (ManyChat/bot) — 11% of all registrations. A clear ROI signal to invest more into IG automation.
Geo-Targeted Ad Campaigns vs Organic
| Campaign | Type | Registrants | % of Total | Volume Bar |
|---|---|---|---|---|
| US Prospecting (1220) | PAID · USA | 251 | 32.4% | |
| Sweden Prospecting (1230) | PAID · Sweden | 177 | 22.9% | |
| Organic / Undefined | ORGANIC | 135 | 17.4% | |
| Organic IG (ManyChat/DM) | ORGANIC | 93 | 12.0% | |
| Switzerland Prospecting (1240) | PAID · CH | 46 | 5.9% | |
| Masterclass Registrants | RETARGETING | 37 | 4.8% | |
| Masterclass (email/direct) | DIRECT | 11 | 1.4% | |
| Other / Test | MISC | 24 | 3.1% |
Meta Ads Performance
Mar 16 – Apr 1, 2026 · Data from Facebook Ads Manager · Currency: CAD
Total Ad Spend
$3,312 CAD
≈ $2,418 USD
Pixel Leads (Registrations)
513
From paid campaigns
Avg Cost Per Lead
$6.46 CAD
≈ $4.72 USD — excellent
Total Reach
36,492
Unique people reached
Active Ad Sets
5
of 12 total ad sets
Ad Sets Performance
| Ad Set (Audience) | Status | Leads | CPL (CAD) | Spend (CAD) | Reach | CTR % | LPV |
|---|
Top Performing Ads (by Leads Generated)
| Ad Creative | Status | Leads | CPL (CAD) | Spend (CAD) | CTR % | Efficiency |
|---|
Leads by Ad Set
CPL by Ad Set (CAD)
🏆 Best Performing Ad
1232_No-Intimacy_1min_H1_I spent seven years — 99 leads at $4.14 CAD CPL. The "I spent seven years" hook is your winner. Scale this.
💰 Best CPL Ad Set
Ad Set 1232 (LAL-5%) — $4.20 CAD avg CPL with 99 leads. Lookalike audiences are outperforming broad metro targeting.
Update Funnel Data
Upload CSV files at each stage to update the funnel. Just needs a column with email or name to match registrants.
📂
Add your stage data below
Upload a CSV or paste a number for each stage. The funnel will update automatically. Save the page to keep your data.
Attended Webinar
CSV with attendees list
✓ Uploaded
Booked Discovery Call
CSV with booked call contacts
✓ Uploaded
Attended Call
CSV with call attendees
✓ Uploaded
Closed / Enrolled
CSV with enrolled students
✓ Uploaded
Or Enter Numbers Manually
📋 Instructions
Step 1 (Today after webinar): Export attendees from Zoom/platform → upload or enter number in "Attended Webinar"
Step 2: Export booked calls from calendar/CRM → upload or enter number in "Booked Discovery Call"
Step 3: After calls run → enter "Attended Call" count
Step 4: After sales close → enter "Closed / Enrolled" count
Numbers save in your browser session. To make changes permanent, re-open this file and re-enter.
Step 2: Export booked calls from calendar/CRM → upload or enter number in "Booked Discovery Call"
Step 3: After calls run → enter "Attended Call" count
Step 4: After sales close → enter "Closed / Enrolled" count
Numbers save in your browser session. To make changes permanent, re-open this file and re-enter.